Search Engine Optimization – Additional thoughts about writing for Mr. Roboto
Inherent in SEO is an assumption that there is a difference between what attracts humans and search engines. The flip side is that a press release with maximum SEO may not be optimized to attract the editors, analysts, customers, etc. While press release immortality through Google is a great goal, we have yet to find a client that would prefer a higher search slot to media coverage.
At Vantage, we are very conscious about striking the right balance. To use a cooking analogy, we use a SEO as a seasoning. Adding a bit of salt to the dish brightens the flavor, and makes it tastier. Too much salt is a turn off for most people.
For writing press releases, this means adding links and tags only where they can allow readers to go more in depth. A small number of well-chosen links gives readers confidence that the author has taken the time prioritize. Additionally, Google and other search engines now treat too many links as the equivalent of SPAM.
Written by Rob AdlerLast 3 posts by Radler
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