Those in the field of high-tech public relations know exactly what week it is – NXTcomm. As the only event where network-enabled voice, video and data are represented, NXTcomm is the premier conference where vendors can showcase the latest and greatest of global communications. Taking place in Las Vegas, NXTcomm opened its doors today to thousands of individuals eager to display what their technology has to offer.

So, what does NXTcomm mean for us PR professionals? Just as technical engineers look to discover new products, PR practitioners look to unveil new industry trends. What is going to be the breakthrough technology this year? What type of coverage will this year’s event receive? As PR professionals, this week we focus on what will emerge and the effect it will have on our sector.

For those of you who subscribe to the pre-NXTcomm newsletter, you may already know that Motorola will talk on its Long Term Evolution platform targeting United States and European operators while Zhone Technologies is looking to redefine the metro Wi-Fi space. Our clients, including Ditech, ECI Telecom, ANDA, Veraz, Ixia, Xelerated and NetQuest will all be at the event. Specifically, ECI is announcing new optical capabilities to its XDM platform while Xelerated is introducing the industry’s first programmable Ethernet switches to the fiber access market.

Only time will tell which technology will make the biggest splash at this year’s event. In the meantime, sit back, relax, and enjoy as vendors unmask the crème de la crème of global communications.

Written by Katie Lister

Last 3 posts by Katie Lister

• Can you see me now? - October 29th, 2008
• Redefining Public Relations with Social Media - July 2nd, 2008

Tags: eci telecom, High Tech PR, nxtcomm

This entry was posted on Tuesday, June 17th, 2008 at 10:57 am and is filed under High Tech PR, Supercomm, Trade shows, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.