Ilene and I are attending NXTcomm – the large Telecom trade show starting today in Las Vegas. The weather has been in the 100s. Fortunately, there have not been any reports of exhibitors spontaneously combusting from the heat.

The question you may be asking is why do PR professionals attend a trade show. The main reason is that many editors and analysts also are attending. This makes a trade show a great opportunity for clients to meet face-to-face with their key influencers without incurring the travel cost of a press tour.

In fact, we have booked approximately 100 meetings at NXTcomm for our clients. This does not include pre-show and post-show briefings that we arranged. At the show, we manage these meetings for clients, and otherwise make sure things run smoothly.

Additionally, it is a great opportunity to meet with clients both at the show and after the show in a more relaxed setting. We also meet with potential new clients there. So if you are interested, feel free to e-mail or call Mike Harris, and he will hunt us down. You can call him at +1 407 767 0452 x 231 or e-mail: mharris (at) pr-vantage.com

Written by Rob Adler

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Tags: High Tech PR, nxtcomm, public relations

This entry was posted on Tuesday, June 17th, 2008 at 4:43 am and is filed under High Tech PR, Technology, Trade shows. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.