As Rob Adler mentioned in his blog posting last week, Vantage garnered over 100 “briefings” for seven clients attending NXTcomm. Along with the quantity, it’s important to note the format of these briefings. The days of the pen and notepad seem to be quickly disappearing when it comes to briefing formats with press and analysts.

A significant number of the NXTcomm media and analyst briefings were in the form of a live video interview or an audio podcast conducted from the vendor booths. No pressure. It’s also important to note how the media has evolved and has realized to keep their audiences engaged; they have to add more visual and audio elements to the news-reporting format.

This new age format puts new pressure on vendors to be prepared to take briefings now via “live” interviews. Working with a communications firm like Vantage really helps with this process. Not only do we garner the briefings at tradeshow events to help maximize news announcements, but we also help clients prepare for the “live” interview, which is quickly replacing the pen and notepad format.

Written by Fran Bosecker

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Tags: nxtcomm, tradeshow pr

This entry was posted on Tuesday, June 24th, 2008 at 7:48 am and is filed under High Tech PR, New Media, PR for Tech Start Ups, Supercomm, Technology, Trade shows. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.