Magazine editors get ready for their close up
There’s no question video is infiltrating every last inch of both the tech industry and our online worlds. Here at Vantage we have been filming, editing and posting videos for our clients for almost two years- discussing a product, defining tech terms, or talking about a successful case study. One example of an effective client video we produced is below.
In the first month of this video’s posting on YouTube it was watched over 80 times. That is a lot when you consider that all 80 of those people had to specifically search out the tags we included.
So, what’s the next step? Where will online video take us next? I predict that more and more of your standard news found on the web will take the form of short informational videos. Why, you ask? Here’s the rundown:
We attend many tradeshows throughout the year for our clients. Standard PR to gain coverage at these shows includes getting a hold of the press list as soon as it’s available and pitching for meetings via email and phone. If they’re lucky, companies get a few feature articles out of the deal, but more often than not the reporters are so overwhelmed with the amount of news coming out at the shows that they end up frantically throwing together ‘news roundups’ of all the announcements and exhibitors get somewhat lost in the mix.
This year, things have taken quite a turn. We arranged over 20 video shoots for our clients at Interop and NXTcomm, which is significant considering the number was ZERO in 2007. Some reporters are now doing nothing but filming executives all day, every day of the conference. This has resulted in fantastic coverage for our clients with minimal work involved on the reporter’s end. As media continues to evolve to meet changing demands of online consumers, new opportunities correspondingly emerge; video is just the beginning.
Last 3 posts by jkutz
- The wisdom of the crowd goes to a trade show - August 21st, 2008
Tags: nxtcomm, trade show, tradeshow pr, video