Internet Dependency – Is it International?
Often times we don’t realize how dependent we are of the Internet from day to day. Whether it’s checking local movie times, email, blogs or just researching something new, it’s an everyday convenience that we take for granted. Nicole Ferraro of Internet Evolution, dishes her recent “loss of Internet” experience, going to the extent of stating, “At this moment, there’s a certain chunk of my life lost somewhere out there in cyberspace, and I’m not all that sure that I mind.”
In PR, we often count on the Internet to track news, find contacts, do presentations, discover new trends, etc… But, as you work on your PR campaign, do you ever consider the dependency of other countries on the Internet. Is blogging as prominent in Europe? How advanced is the Internet in China? These are questions we are taking into consideration every day.
Peter Shankman’s interview with David Brain goes into some detail about the difference between PR in Europe compared to the U.S. As for China, Mashable’s Stan Schroeder writes, “China now has more Internet users than the USA, which is at 223.1 million with 71% online penetration.” He goes on to write, that although China is now the world leader when it comes to Internet users, the government has tight restriction over content and censorship.
These are all points to consider when extending your PR reach to an international audience. At Vantage, we have a strong understanding of reaching out to people across “the pond.” Not only do we have numerous international clients and media outlets whom we communicate with on a daily basis, but members of our team have also studied and worked in other countries, including Taiwan, France and Israel.
Last 3 posts by mgoltara
- Do iDo or iDon't? - October 29th, 2009
- Social Capital - I want my rights! - July 17th, 2009
- Being Openly Geeky with Jimmy Fallon - March 11th, 2009
Tags: International PR, internet