Wikipedia: Another Tool for the PR Toolbox
“Wikipedia is the best thing ever. Anyone in the world can write anything they want about any subject so you know you are getting the best possible information.” – Michael Scott (Steve Carrell) on NBC’s The Office
Unless you’ve been in the dark ages, most likely you’ve used Wikipedia in the past day, week, month or year to look up a topic of interest. It could almost be a game the way you can look up any topic and find out what it means with just the simple click of a button.
Obviously with the Internet we were clearly capable of doing that before, but Wikipedia had the brilliant idea of developing an Internet Encyclopedia, putting everything into one place – and giving us, the public, the opportunity to write and edit the meanings.
But who would have thought that Wikipedia could serve multiple purposes?
Not only a real-time encyclopedia on the Internet but also a tool for companies to leverage SEO. At Vantage Communications we have worked with our clients to leverage Wikipedia. We use it as a platform to develop a simple, easy-to-understand definition of what our clients do and to give them a stronger online presence.
Take our client, Columbitech, for example. We created a simple Columbitech Wikipedia page for the company to describe what it does and what its main product is. Now potential or existing customers or partners can search for Columbitech and find out in a nutshell what the company does simply by clicking on its Wikipedia page. This saves them time scrolling through the website to find out the more basic information. Instead, they have an at-a-glance view of what the company does by simply looking at its Wikipedia page.
At Vantage we’ve experienced tremendous success from Wikipedia. Does your company have a Wikipedia page?
Last 3 posts by bschweitzer
- The Wireless Evolution – CTIA 2010 - March 25th, 2010
- And the winner is… - December 3rd, 2009
- The Wheels of Change Keep on Turning - August 5th, 2009
