While Beijing has been the world focus for the Olympics, China also has been one of the fastest growing PR markets. High tech companies are eager to enter the Chinese market for its endless opportunities, and successful PR will help them to engage the local markets.

Coming from a PR agency in Asia, I can say that PR there is more event-oriented from my perspective. I used to support many in-person product launch events and press conferences, handling materials, providing hospitality, talking about the news to generate coverage. PR agencies were in charge of every event detail from the beginning to the end. On top of it we had daily PR tasks such as drafting press releases, pitching as well as media monitoring.

On the other hand, in the U.S we do a lot of individual phone briefings and meetings at tradeshows for press outreach. PR professionals must be creative to rise above the noise to provide fresh ideas and grab attention from the press. PR in the U.S. involves more strategic thinking which is one aspect that I really enjoy working here. We work with our clients to come up with the best message and strategy to go to the market.

It is interesting how PR is different from the east and west, and PR professionals should always keep in mind that the cultural differences play a significant role in global PR. Here at Vantage, we know those differences first hand, and partner with our clients to make sure we are properly their message in each country.

Written by Cynthia Lai

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Tags: beijing, china pr, Global PR, olympics

This entry was posted on Wednesday, August 20th, 2008 at 3:38 pm and is filed under Global PR, High Tech PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.