Is Technology Recession-Proof?
It’s no secret that the economy is struggling. While it seems like everything is being affected by the current economic client – from gas prices and consumer spending to political campaigns – I have to wonder: what about the technology industry?
John Soat of InformationWeek recently discussed this topic in his blog entry, “IT is a Recession-Proof Profession.” According to a survey conducted by Jobfox, 6 of the 20 recession-proof occupations listed are in IT, making tech jobs the largest category on the list.
Other reported findings are mixed; IT jobs are increasing while overall technology spending may be slowing down. The data is tricky, but the trend is clear – decreased spending and increased hiring cannot simultaneously continue forever.
It’s important for companies to focus on high-impact results. With clear messaging for the market and strategic direction, tech companies are in a position to make the right decisions and weather this storm to come out on top. With an effective PR campaign, technology companies can stand out from the competition to not only survive – but thrive in a struggling economy. Although no industry can be completely immune from a recession, technology will continue to evolve – creating opportunities for creativity and growth.
What is your company doing to compete in today’s technology market?
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Tags: economy, recession, Technology