PR News Platinum Awards; Peter Shankman Speaks
PR News Platinum PR Awards exemplify the “most innovative approaches to redefining traditional PR with anything but traditional strategies.” Vantage Communications was a finalist in the Media Relations category. We were recognized for our campaign with eTelemetry to launch its new Metron bandwidth management tool. We gained national media attention from newspapers, TV stations, and online pubs by leveraging the NCAA March Madness tournament to measure Internet usage during the workday. Thanks to the Vantage team and eTelemetry for their hard work on the campaign.
At the awards luncheon, Peter Shankman, self-described as “entrepreneur, author, speaker, and ingenious worldwide connector” was the keynote speaker. Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them. He warned that we are losing control over messages due to the Web and non-professionals posting on YouTube, Facebook etc. and need to be cautious about and track employee postings. Employees also need to be warned about posting self-incriminating videos. Finally, he noted that we are all focused on social media, but the social aspect is just as important as the media and we all need to keep in mind the personal side of business relationships.
The lesson of the day—There are many innovative ideas in PR, including from Vantage and rather than getting hooked on buzzwords such as social media or blogs, focus on having good campaigns that take risks rather than the same old, same old.
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Tags: Awards, peter shankman, pr campaigns, pr week, social media, Vantage Communcations