As Brianna mentioned in her recent post, “Modern Day Networking,” “The lines between social and business networking are blurred by increasing demand for up-to-date and transparent communication…” – now more than ever it is important to become involved in online conversations. In order to succeed in today’s online world, you need to not only network (through Facebook, LinkedIn, etc.) but you also need to join the conversations. The bad news…there are hundreds of thousands of blogs out there, and trying to read all of these could make you go a little crazy. The good news, though, is that most blog posts are short and you can just scan them. If something pops out at you, then you can dive in for a deeper read and ultimately, leave a comment to continue the conversation.

As they start their own corporate blogs, clients often ask us how they can get readers to pay attention. A recent blog from Leo Babauta addresses that, “Anatomy of a Post: How to Get Blog Readers to Pay Attention.” (Don’t be frightened by the picture as I was!) Leo provides some of the items to remember when drafting blog posts. It has some great points, but one I’ll add is blog often. The more you are posting, you will keep a readers interest, and s/he will want to see what you have to say next. Additionally, keep them short – under 300 words is ideal.

Best of luck in YOUR blogging adventures!

Written by Tory Klaubo Patrick

Last 3 posts by Tory Klaubo Patrick

• Vantage Hearts Earth Hour - March 23rd, 2010
• Lessons from Packaging World - March 4th, 2010
• Set your DVR and grab a box of tissues - February 11th, 2010

Tags: Blogging, facebook, LinkedIn, networking, social networking

This entry was posted on Tuesday, October 7th, 2008 at 6:29 am and is filed under New Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.