If you were watching the State of the Union last night, you no doubt heard President Obama’s strong message of America leading the development of cleantech. He encouraged America to “lead again” – meaning we should keep clean jobs here in America and not ship them outside of our borders. He said we will put “Americans to work making our homes and buildings more efficient so that we can save billions of dollars on our energy bills.”

Green building in particular is thriving in America right now. Michael Kanellos of Greentech Media said it best yesterday, “For green building companies, the good times have just begun.”  Everyday there are announcements of new products, new customers and yes, even new green collar jobs. A press release came across my desk this morning, with the headline “Green Building is the Economy’s Bright Spot.”  One of our clients, Serious Materials recently announced the creation of green jobs.  If you work solely in green building, it may even be hard to admit there is a major recession going on right now.

Green jobs aren’t the only things that can change our economic challenges. The economic stimulus bill that passed last week will play a large role in saving energy and money for Americans. As part of the plan, you and I can get tax breaks for installing energy efficient windows, doors and appliances.  If there was ever a time for upgrades, now is that time.

I for one was encouraged by the President last night, especially when he spoke about how “now is the time to act boldly and wisely – to not only revive this economy, but to build a new foundation for lasting prosperity.”  Part of that new foundation includes  investment in green energy and building. It is a great feeling to hear the promise of energy-efficiency and savings making an impact on the mainstream society. It’s true, there is hope.

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Tags: Green Building, green jobs, Michael Kanellos, obama, Serious Materials, stimulus bill

This entry was posted on Wednesday, February 25th, 2009 at 2:21 pm and is filed under Green Building, Green PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.