Imagine what I thought when I saw this as a subject for a newsletter in my Inbox last week. Even in this economy, it seems businesses are searching for business solutions – including RFID – according to RFID Switchboard. However, RFID vendors were mostly absent from a recent industry trade show.

In the article, Andy Kowl says, “Breaking news: thousands of optimistic businesses in one place…If any audience must be talking about RFID, facilities management is a no brainer, right?…Exhibitors use this show as a gauge for how business will be for the balance of the year, and their conclusion was positive. Attendees were also upbeat. Nobody was happy about the economic mess the world was in; but everyone was there to learn, buy and sell.”

Andy isn’t the only one shouting from the rooftops about long-term success with RFID. RFID Monthly posed the question – “Does RFID Have Longevity?” - in a recent newsletter as well, pointing out that RFID is used in many, many applications, from tracking inventory in a warehouse to preventing the counterfeiting of luxury goods.

I think the key piece of information to take away here is that RFID is, in fact, a solution for many business problems. It’s no longer just a system to track a package of pencils from the distribution center to the shelf at your local store. During this time when every penny spent is counted, it’s nice to see a technology that can solve multiple business problems. RFID has all along. But now that people are finally starting to take notice, will the RFID industry deliver the sales and marketing effort to take advantage of the demand?

Written by Tory Klaubo Patrick

Last 3 posts by Tory Klaubo Patrick

• Lessons from Packaging World - March 4th, 2010
• Set your DVR and grab a box of tissues - February 11th, 2010
• Live from the show floor - AHR Expo 2010 - January 26th, 2010

Tags: Andy Kowl, RFID, RFID Monthly, RFID Switchboard

This entry was posted on Tuesday, April 7th, 2009 at 7:39 am and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.