Last night Pepcom put on their first EcoFocus event in New York City. And in the Flatiron District, almost 200 press and analysts came for free food, drinks and to experience demos from eco-friendly companies looking to get their name out there. Known for putting on mostly Mobile and Digital Technology-focused events, Pepcom moved into the new, clean tech space – and I think most vendors and attendees would agree it was a success.

While some may not be totally sold on global warming and much of the green talk that surrounds us today, this event clearly was evidence that green is more than a fad, it is an area of true innovation and growth. The vendors at last night’s event inlcude big names, like Toshiba, Lenovo and Benjamin Moore, who are recreating the wheel to become more environmentally conscious. But there also were smaller companies, such as SOMS Technologies (our client), CALMAC (our client), Green Roads and Pisat Solar, who were showcasing their innovation and passion for the environment.

The faces behind these businesses, both big and small, have a common goal – to make a positive impact on our environment. They are challenging convention, and working to change our oh so traditional behaviors to become a smarter, savvier, more eco-conscious society.

Clean technology isn’t only an expanding industry. But what this event clearly demonstrated is that it is an area of true belief, one that people have a renewed passion for. Most importantly, it is one that is and will be making a significant, positive impact for years to come.

 

 

Written by Brianna Schweitzer

Last 3 posts by bschweitzer

• And the winner is… - December 3rd, 2009
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• The IP Evolution Goes Retro - February 6th, 2009

Tags: CALMAC, Clean Technology, Climate change, EcoFocus, Environment, Global warming, green, Green PR, pepcom, Vantage Communications

This entry was posted on Friday, May 1st, 2009 at 1:24 pm and is filed under Cleantech, Green PR, PR for Tech Start Ups, Technology, Trade shows. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.