Comments on: A Social Media Fractured Fairy Tale

By: Carol Dent

Carol Dent — Thu, 05 Nov 2009 14:35:28 +0000

Could you recommend any specific resources, books, or other blogs on this topic?

By: System44

System44 — Mon, 05 Oct 2009 15:24:19 +0000

Social Media is undoubtedly a way of the future, so PR professionals should embrace the change and it can be a beneficial tool for them.

By: Promotional Products

Promotional Products — Wed, 26 Aug 2009 18:38:29 +0000

Very intriguing article. I think many PR people are thinking the worst that social media is going to take over and replace PR. But I would tend to agree with your idea that the two can be great together. If PR people are worried about social media taking over their jobs, they need to adapt and update themselves and be able to use their current knowledge along with new and emerging technologies.

By: Mary Ellen Miller

Mary Ellen Miller — Fri, 24 Jul 2009 11:22:29 +0000

Excellent article. Social Media is one tool that I offer to my clients from my PR/Marketing toolbox. Your article shows we need to think about the end-user/target audience just as we were taught in old fashioned Marketing and PR 101.

By: Sam Gordon

Sam Gordon — Fri, 10 Jul 2009 17:03:42 +0000

Big Media has a hard time understanding new methods of communication. This is nothing new, but I wonder is some percentage of this misunderstanding is a function of the fear of loss of jobs and/or influence. It is difficult to deal rationaly with an influence with which one is emotionally involved. PR is a traditional media system, so I assume the influencing factors are similar which would mean the would reach similar and somewhat misguided conclusions. Buggy whips, telegraph keys, etc, are still in use today, just in more specialized situations. Traditional media will outlive all of us.