2009 has been coined a time of “change.” From the White House administration to the green movement, from technology to journalism and communications, change is a constant theme no matter what industry you’re in.

While new technology and online media are forcing a lot of the change in the field of public relations, the same is being done in the field of journalism. There is no denying that economic pressures are partly responsible for forcing some sort of change, but what isn’t always recognized is that these pressures can also stimulate innovation and reinvention.

What we have seen over the past few months is that some of the publications we regularly read have only taken a brief hiatus to reinvent the wheel, and come back with a new approach to getting the news out to the audience that has respected their editorial expertise for the past several years. Most recently, Network Computing has resurfaced with its first digital issue. RCR Wireless News is also on its way back, and set to re-launch come September 1, distributing its news online and via e-newsletters. Both of these are examples of publications that have reinvented the wheel in an otherwise difficult time.

So while “change” can have varying definitions depending on circumstances, in this case we see it as a welcome occurrence for these tech publications, and look forward to gathering our news from them once again.

Written by Brianna Schweitzer

Last 3 posts by bschweitzer

• The Wireless Evolution – CTIA 2010 - March 25th, 2010
• And the winner is… - December 3rd, 2009
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Tags: communications, High Tech PR, journalism, Online Media, tech PR, Technology

This entry was posted on Wednesday, August 5th, 2009 at 1:50 pm and is filed under Blogging, High Tech PR, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.