Given the short week, Vantage Points is taking the week off as far as new posts are concerned. Stealing a page (and a title) from our friends in the TV and radio businesses, we are digging into the archives for some of our favorite undiscovered  posts:

Rebuilding the way we look at Green Building: Most people assume green building is expensive. An interesting post about a recent study published by Good Energies, a global energy efficiency and renewable energy investment company, shows some surprising conclusions about green building costs…

Millionaire Cat – Marketing Promotion Hits the Litter Box: Channel surfing last night, I came across Meow Mix Think Like a Cat Game Showwhich purported to be the first game show in which “catestants” (I did not make that one up) and their owners compete as a team for $1 million….

A Global PR Perspective: Differences in China and the United States: High tech companies are eager to enter the Chinese market for its endless opportunities, and successful PR will help them to engage the local markets….

It begins with energy…: Green building in particular is thriving in America right now.  Michael Kanellos of Greentech Media said it best yesterday, “For green building companies, the good times have just begun.”…. 

We hope you enjoy these posts and will be back with fresh ones next week. Have a great holiday weekend and stay cool!

While Beijing has been the world focus for the Olympics, China also has been one of the fastest growing PR markets. High tech companies are eager to enter the Chinese market for its endless opportunities, and successful PR will help them to engage the local markets.

Coming from a PR agency in Asia, I can say that PR there is more event-oriented from my perspective. I used to support many in-person product launch events and press conferences, handling materials, providing hospitality, talking about the news to generate coverage. PR agencies were in charge of every event detail from the beginning to the end. On top of it we had daily PR tasks such as drafting press releases, pitching as well as media monitoring.

On the other hand, in the U.S we do a lot of individual phone briefings and meetings at tradeshows for press outreach. PR professionals must be creative to rise above the noise to provide fresh ideas and grab attention from the press. PR in the U.S. involves more strategic thinking which is one aspect that I really enjoy working here. We work with our clients to come up with the best message and strategy to go to the market.

It is interesting how PR is different from the east and west, and PR professionals should always keep in mind that the cultural differences play a significant role in global PR. Here at Vantage, we know those differences first hand, and partner with our clients to make sure we are properly their message in each country.