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		<title>Is Blogging the Next Comment Card?</title>
		<link>http://blog.pr-vantage.com/2008/09/24/is-blogging-the-next-comment-card</link>
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		<pubDate>Wed, 24 Sep 2008 09:10:16 +0000</pubDate>
		<dc:creator>lsaunders</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[southwest airlines]]></category>
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		<guid isPermaLink="false">http://blog.pr-vantage.com/?p=149</guid>
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Personal blogs serve a few purposes: clearing thoughts, sharing news, creating conversation and maybe even complaining about a company. What most bloggers don’t realize is that company may actually be listening. 
Recently, a college student from the University of Washington innocently, yet negatively blogged about Comcast and his frustration with their instruction manual on his [...]]]></description>
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