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	<title> &#187; Joel Makower</title>
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		<title>Greenbuild 2009: More Innovation and Less Greenwashing</title>
		<link>http://blog.pr-vantage.com/2009/11/18/greenbuild-2009-more-innovation-and-less-greenwashing</link>
		<comments>http://blog.pr-vantage.com/2009/11/18/greenbuild-2009-more-innovation-and-less-greenwashing#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:03:32 +0000</pubDate>
		<dc:creator>Tory Klaubo Patrick</dc:creator>
				<category><![CDATA[Green Building]]></category>
		<category><![CDATA[Green PR]]></category>
		<category><![CDATA[Trade shows]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[GreenBuild]]></category>
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		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[Joel Makower]]></category>

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In the not so distant past, greenwashing was a real problem. Companies left and right were making green claims; some were valid, some not-so-much. But from what I saw at last week’s Greenbuild, the greenwash ship has sailed. Companies get it now. And that’s a good thing, both for the industry and for consumers. Joel [...]]]></description>
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