Given the short week, Vantage Points is taking the week off as far as new posts are concerned. Stealing a page (and a title) from our friends in the TV and radio businesses, we are digging into the archives for some of our favorite undiscovered  posts:

Rebuilding the way we look at Green Building: Most people assume green building is expensive. An interesting post about a recent study published by Good Energies, a global energy efficiency and renewable energy investment company, shows some surprising conclusions about green building costs…

Millionaire Cat – Marketing Promotion Hits the Litter Box: Channel surfing last night, I came across Meow Mix Think Like a Cat Game Showwhich purported to be the first game show in which “catestants” (I did not make that one up) and their owners compete as a team for $1 million….

A Global PR Perspective: Differences in China and the United States: High tech companies are eager to enter the Chinese market for its endless opportunities, and successful PR will help them to engage the local markets….

It begins with energy…: Green building in particular is thriving in America right now.  Michael Kanellos of Greentech Media said it best yesterday, “For green building companies, the good times have just begun.”…. 

We hope you enjoy these posts and will be back with fresh ones next week. Have a great holiday weekend and stay cool!

Written by Rob Adler

“Wikipedia is the best thing ever. Anyone in the world can write anything they want about any subject so you know you are getting the best possible information.” – Michael Scott (Steve Carrell) on NBC’s The Office

Unless you’ve been in the dark ages, most likely you’ve used Wikipedia in the past day, week, month or year to look up a topic of interest. It could almost be a game the way you can look up any topic and find out what it means with just the simple click of a button.

Obviously with the Internet we were clearly capable of doing that before, but Wikipedia had the brilliant idea of developing an Internet Encyclopedia, putting everything into one place – and giving us, the public, the opportunity to write and edit the meanings.

But who would have thought that Wikipedia could serve multiple purposes?

Not only a real-time encyclopedia on the Internet but also a tool for companies to leverage SEO. At Vantage Communications we have worked with our clients to leverage Wikipedia. We use it as a platform to develop a simple, easy-to-understand definition of what our clients do and to give them a stronger online presence.

Take our client, Columbitech, for example. We created a simple Columbitech Wikipedia page for the company to describe what it does and what its main product is. Now potential or existing customers or partners can search for Columbitech and find out in a nutshell what the company does simply by clicking on its Wikipedia page. This saves them time scrolling through the website to find out the more basic information. Instead, they have an at-a-glance view of what the company does by simply looking at its Wikipedia page.

At Vantage we’ve experienced tremendous success from Wikipedia. Does your company have a Wikipedia page?

Written by Brianna Schweitzer