A recent article by Phil Carson of RCR Wireless News examines a new demographic for handset manufactures. While we have seen this coming over the past several years, he states that “Between 5% and 10% of five-year-olds have a mobile phone. By age 10, fully one-third of American kids have a phone. By the first teenage years, nearly 100% of America’s kids have a phone.”

Not too long ago, handsets were bulky and had minimal capabilities. Now, your mobile phone has become the ultimate communication device with texting, email capabilities, instant messaging and immediate connections to social networks. Don’t worry kids – You can easily stalk your best friend Shannon on Facebook while on the way to your next class!!

As tweens become a more prominent target market for this industry, what does this mean for handset manufacturers, carriers and mobile application developers? What exactly appeals to this demographic? Who are the decision makers? The parents? The tweens?

These are all factors to take into account when developing a successful PR campaign. First, we start with determining who makes the buying decision, and what drives their buying decision. Then we look at who the buyers look to for information when they are making their decisions. Finally, we determine the best possible outreach plan based on your target influencers. This is where some of the most powerful results come from. So, who’s your decider?