This Saturday, I attended BlogOrlando 3. Whether attendees were established journalists, technology gurus, bloggers, PR professionals or just a casual passerby wanting to stop in, the conference offered great insight into both the local scene and industry-wide trends. From Etan Horowitz of the Orlando Sentinel to Sarah Perez of ReadWriteWeb, great interactive sessions took place the whole day.

Among one of the many sessions I attended was David Alston’s “Monitoring” session. He instilled the idea of constantly monitoring social media when it comes to trends, industry jargon, competitors and especially clients. As we all know, negative word of mouth spreads like a wildfire compared to any type of positive comment. As the use of social networks grow, so does the importance of keeping a watchful eye on your company name. Have you searched Twitter for your company name? How about Facebook or Myspace? It is interesting what we find for clients.

It could very well be that you are being mentioned without even realizing it!