Like the “Bat signal,” sometimes blog topics present themselves like a bright shining light. Last week I attended a conference that featured a panel of journalists talking on the subject of PR for start ups. While most of them knew what not to do, none of them could speak about how start ups should be thinking about “whether and when they consider” starting a PR effort and how to go about doing so. Upon returning home, I was greeted by a Facebook request from Christian Gammill, who works with a number of start ups in Southern California looking for input on the value of PR for start ups. There was also a recent post on TechCrunch on the topic.

But I have not seen anyone tackle the topic of describing how a tech start up should approach PR and the things to consider in the decision-making process. So Vantage is here to help. Over the next few weeks, we will be taking you through how to make the right PR decisions for your tech start up. Stay tuned.